Why Digital Marketing & CRM should be part of the strategy to grow your business
Free Business Growth Event on 22nd March at Reigate Hill Golf Club, RH2 0TU. Directions here.
As your hosts, we bring you two extremely motivational and hugely inspiring guest speakers. You will leave with tips that you can implement immediately and great ideas to grow your business.
9:00 Registration & Networking
Part 1 - Developing a Digital Marketing strategy to grow your business
Insight Marketing was founded over 20 years ago by well known author and philanthropist David Oliver. David has grown many companies which he has either sold or continued to develop. He is one of the most sought after sales and marketing presenters and trainers in the UK. David's vision for Insight Marketing is as clear as it was 20 years ago - To help other organisations grow, release the potential of the business owners and the people they are responsible for.
David will explain why your website should be the hub of your digital marketing initiatives to deliver inbound opportunities to your business. He'll bust the myths on Search Engine Marketing (SEM) and Pay Per Click (PPC) and deal with email marketing and e-brochures.
Lunch & Networking (bring plenty of business cards!)
Part 2 - Combining Digital Marketing with Contact Relationship Management (CRM) to drive your business forward
Since the company was formed in 1994 Stuart McLaren, Sales Director at ProspectSoft, has seen many companies grow their business because they have implemented a CRM solution. One such company doubled their turnover, increased margins by 30% and with no increase in staff.
In the current economic climate where retaining and expanding your client base is more crucial than ever, the internet offers much more than just a convenient means of taking an order. e-CRM allows advanced Customer Relationship Management over the internet and bringing you closer to your customers.
Stuart will demonstrate that by using the information held within your CRM system email marketing activities will become more focused to achieve better results.
CRM systems exist to communicate information around the business for rapid and effective response to customer and supplier situations. It provides the tools to create and analyse marketing campaigns. It's a sales management tool to track leads, record communications and documents and create quotations. It can also provide a means to log, assign and track problems for first class customer support.
Over 90% of ProspectSoft CRM Software installations include remote and mobile users, meeting the ever-increasing demand by managers, sales and support staff who are regularly on the road, for up-to-date customer and supplier information.